The National Network for Manufacturing Innovation (NNMI) struggled with a cumbersome name and even more tedious acronym. Sapient was engaged to transform a government acronym into a national brand that represents American innovation, public-private collaboration, and a catalyst for positive change. Continue reading “Reinventing Manufacturing”
Approach: Making Data Driven Decisions
A planned approach for the analysis of data gathered from various data collection tools yields a comprehensive picture of performance of a digital strategy and the coordination of its fundamental elements in the contribution to the success of that strategy. Continue reading “Measure Success”
Originally published in the August 2016 issue of Population Health News
he solution to meeting the healthcare triple aim of simultaneously improving patient experiences, improving patient outcomes and reducing healthcare costs will likely be as complex as the challenge itself. It will require integration and collaboration across the entire healthcare ecosystem to succeed. Although a monumental task, creating healthy patient behaviors stands to have a huge impact on every dimension: Continue reading “Developing Content that Supports Behavior Change”
I spoke with HealthLeaders Media about ways to create more engaging health content.
The “build-it-and-they-will-come” approach just doesn’t work. Hospital marketers must create purposeful content in order to truly connect with consumers and, ultimately, drive them to change their behavior.
Written with Nikki Kerber for the February 2016 issue of UXPA Magazine
The most common mistake by organizations designing a website, app, or other digital product is breaking the number one rule of human-centered design: put content where users are most likely to look for it. Instead, mission-driven organizations, in particular, such as government agencies and nonprofits, muddle the execution of their design as they struggle to promote their message and meet the needs of stakeholders. Continue reading “Meeting Your Mission: A User-Centered Approach to Content Strategy”
Sidebar for article published in February 2016 issue of UXPA Magazine
Many organizations serve broad audiences that are challenging to segment using traditional demographics and personas. For example, The National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), addresses topics of interest to everyone from health consumers to health professionals to scientists. Continue reading “NHLBI Audience Profile Case Study: Defining Your Audience When Your Audience is Everyone”