I joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals. Continue reading “Supporting & Engaging Gen Z”
NHLBI Audience Profile Case Study: Defining Your Audience When Your Audience is Everyone
Sidebar for article published in February 2016 issue of UXPA Magazine
Many organizations serve broad audiences that are challenging to segment using traditional demographics and personas. For example, The National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), addresses topics of interest to everyone from health consumers to health professionals to scientists. Continue reading “NHLBI Audience Profile Case Study: Defining Your Audience When Your Audience is Everyone”
Engaging Me 