Having someone who guides the big picture of content development, creation and packaging is essential.”
– Rachel Weatherly, Strategist
In an article for UX Booth, Carrie Hane quotes me in her article Content Strategy Needs Content Strategists.
Interview by HealthLeaders Media
I spoke with HealthLeaders Media about ways to create more engaging health content.
3 Ways to Make Content That Drives Online Engagement
The “build-it-and-they-will-come” approach just doesn’t work. Hospital marketers must create purposeful content in order to truly connect with consumers and, ultimately, drive them to change their behavior.
Meeting Your Mission: A User-Centered Approach to Content Strategy
Written with Nikki Kerber for the February 2016 issue of UXPA Magazine
The most common mistake by organizations designing a website, app, or other digital product is breaking the number one rule of human-centered design: put content where users are most likely to look for it. Instead, mission-driven organizations, in particular, such as government agencies and nonprofits, muddle the execution of their design as they struggle to promote their message and meet the needs of stakeholders. Continue reading “Meeting Your Mission: A User-Centered Approach to Content Strategy”
Engaging Me 