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Tag: content

Posted on June 29, 2016April 16, 2017

Interview by HealthLeaders Media

I spoke with HealthLeaders Media about ways to create more engaging health content.

3 Ways to Make Content That Drives Online Engagement

The “build-it-and-they-will-come” approach just doesn’t work. Hospital marketers must create purposeful content in order to truly connect with consumers and, ultimately, drive them to change their behavior.

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(c) Rachel Weatherly 2017

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