The National Network for Manufacturing Innovation (NNMI) struggled with a cumbersome name and even more tedious acronym. Sapient was engaged to transform a government acronym into a national brand that represents American innovation, public-private collaboration, and a catalyst for positive change. Continue reading “Reinventing Manufacturing”
NHLBI Audience Profile Case Study: Defining Your Audience When Your Audience is Everyone
Sidebar for article published in February 2016 issue of UXPA Magazine
Many organizations serve broad audiences that are challenging to segment using traditional demographics and personas. For example, The National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health (NIH), addresses topics of interest to everyone from health consumers to health professionals to scientists. Continue reading “NHLBI Audience Profile Case Study: Defining Your Audience When Your Audience is Everyone”
